Now THIS is called knowing your target audience.
Adidas just announced a new limited-edition sneaker that they'll be selling in Germany for Oktoberfest. And they're PERFECT for that . . . because they're made with a material that's beer-proof and vomit-proof.
And they also have some embroidery on them that's meant to look like the patterns on lederhosen . . . but I'm thinking that when it comes to features, that's less important than the whole beer-and-vomit resistance thing