Luke Bryan joins a list of 45 celebrities who received a letter from the Federal Trade Commission after making Instagram posts that may have crossed the line of endorsing a product without fully-disclosing financial gains from the product.
A letter addressed to Luke Bryan said the following: "I am writing regarding your attached Instagram post endorsing Cabela's [a hunting, fishing and outdoor gear retailer]. You posted a picture of yourself in a Cabela's store holding a fishing rod. You wrote, "Which one should I get? #HFE" HFE is the name of Bryan's clothing line which was named forf his hit single "Huntin' Fishin' and Lovin' Every Day."
Other recipients of the FTC letters include Combs, Luke Bryan, Jennifer Lopez, Victoria Beckham, Vanessa Hudgens and Akon. Other non-musicians to receive the FTC guidance letters included Lucy Hale, Naomi Campell, Sofia Vergara, Heidi Klum, Amber Rose, Jamie Lynn Spears, Lindsay Lohan and Allen Iverson.
The letters went out in April after the FTC received complaints from Public Citizen, Campaign for a Commercial-Free Childhood and the Center for Digital Democracy pointing out that Instagram "has become a platform for disguised advertising directed towards young consumers."
The letters explain that posts that endorse products without disclosing financial gains are against the law.
Most of the Instagram posts have since been deleted by the artists.